Prize Catch
Crazy as it seems, one of the thrills being a kid in the 50s and 60s was jamming your mitt into a cereal box and fishing out the toy prize inside. The tradition of cereal companies chucking a prize in the box carried on into the early 2000s. Then the cheap bastards ditched the fun.
And it was fun. Hey, you’d find things like wacky wall-walkers, Cap’n Crunch surfers, secret agent rings, Dragnet whistles, frogmen, Steve Urkle campaign pins, spooky speedsters, Flintstone cars, cuckoo birds, glow-in-the-dark monster heads, license plates, freak mobiles, Pink Panther spy kits, and Jack Armstrong the All-American boy figure.
At the store, you’d look at the boxes of Frosted Flakes, Lucky Charms, Count Chocula, Fruit Loops, and Apple Jacks and beg your mother to buy the one with the best prize. Taste didn’t matter that much, Bucko. There’s something magical about digging for the treasure deep inside the cereal box. In my house growing up, there were 11 kids brawling over one box. As the oldest, I usually won. I remember when my kids were popping prizes in cereal boxes, I’d want to scoop down and relive my childhood antics. Don’t deny it, Cannonball Kennedy.
Keep your dukes up.
https://www.youtube.com/watch?v=lJweOaoZhJs
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