For The Love Of Mike
Sister Bertha at Blessed Sacrament School used to say to me, “Honesty is the best policy, Mr. O’Brien.” She always thought I was trying to get something over on her. And she was right. I’d dilly-dally a bit, but eventually I’d cave in and say, “Okay, Sister, I did it.”
He's not a client of ours, but in the local ad game, you won’t find a more honest man than Mike Ouimette. That’s right, the Pieroway’s guy. He’s a straight shooter. Cash and carry. Wash and wear. What you see is what you get. And that’s why he’s more effective than a schlockmeister like Bob from Bob’s Discount Furniture or some slick Tom Selleck-looking pitchman.
Pieroway’s has been in business for 56 years, which is damn good considering the big box competition they’re up against. I think a lot of that has to do with Mike. He comes across as the neighbor next door who is always ready to pitch in to help you out. He’s not going to sell you a dogshit product. And unlike the gophers at the big box stores, he’s not going to chase you around the showroom trying to hit his monthly sales numbers. I bet you could take a snooze in a La-Z-Boy at Pieroway’s and nobody would hounddog ya.
At Pieroway’s they don’t run sales because they give you guaranteed savings every day. They sell a lot of American-made furniture too. The slogan line Mike delivers at the end of each spot is, “Hey, it’s your money. Get more for it at Pieroway’s.” What else do you need to know?
Keep your dukes up.
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