The Bro Network

I caught a spot the other day for Vroom.com, that online car sales site. It reminded me of remarks I’ve heard from female clients and friends over the years about car salesmen.

The spot shows a woman looking into buying an SUV at a traditional car dealership. She’s totally ignored by a salesman who just walks right on by her. So the woman pulls out a puppet husband and gets an immediate “How ya doin’, bro?” from the jackass who ignored her before.

The real dummy here is the car salesman. For years, even high-end car dealerships have treated women this way. One time a client of ours, who had a damn good job, walked into a dealership ready to buy a luxury car. After negotiating a deal, the salesman said, “Hey, if you really want this car, bring your husband back tonight and we can wrap things up.” Big mistake, Gus. She looked at the tomato picker and said, “I’m not married. How about I walk outta here and go somewhere else and buy the car?” And she did.

Don’t car dealers train these jackwads? Don’t those toads know that the most influential consumers are women? The Mickey the Dunce act goes on everywhere. Keep your dukes up.  

https://www.youtube.com/watch?v=YgnnrZfoZS0&list=PLiN-7mukU_REsXTLvrdS1pKqzSOtpv5Y6&index=2

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