Twinkie The Kid

Yeah, Buck Norman came strolling through the rhubarb patch the other day, unannounced as usual. I haven’t seen the parakeet brain in a while because he’s become a pickleball nut. Buck fancies himself a keen trend spotter so, as always, he had a few things to report. 

 

Buck usually shows up with baloney sandwiches, State Line potato chips, and a coupla cans of Moxie soda. Not this time, Flippy Finnegan. Instead, Buck had Twinkies, a box of Uncrustables, a jug of whole milk, and some paper cups. He reported that Smuckers just bought Hostess, which owned Twinkies. The Uncrustables are also owned by Smucker’s. Next thing you know, Buck rattled off the Smucker’s slogan: “With a name like Smucker’s, it has to be good.”

I’ve always been a fan of Smucker’s strawberry preserves and marmalade. I’ll tell ya, nothin’ is better than a PB&J with Smucker’s and Skippy peanut butter. Mark Smucker is the fifth-generation president of the company. After 125 years, they’re still family owned. That’s what Buck and I like to see. A business that stands for something.

 

Anyway I told Buck I’d never heard of Uncrustables. He said they started out in 1995 as a school lunch box snack. Today, they have a huge following among adults. So I ate a couple of ‘em and they were good. Reminded me of when my brother Chad would ask our mom to saw the crust off his PB&J sandwiches before chucking them in his lunch box. Maybe it’s that nostalgia triggering sales with adults. During COVID, the sale of Twinkies took off. Despite all the yabba-dabba-doo about healthy eating, Americans like our comfort food. Uncrustables and Twinkies bring you back to the wonder years. How sweet it is.

Keep your dukes up.  

https://www.youtube.com/watch?v=eXV4WyQMHFM

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