Raipher For The win
Hey, a coupla weeks back I gave a shout out to Roger Berkowitz for the bold, creative ads he did that were so effective for his business Legal Sea Foods.
Locally, we’re taking a similar approach with our client Raipher Pellegrino. Raipher is a first-rate attorney, but the reason he’s a great client for us is that he has creative courage. Since we created the Raipher For The Win brand, he’s had several billboards posted on 91 and 391 that have a sense of humor and style, which really sets him apart in the schlocky personal injury field.
We never thought he’d run with the holiday one he’s got up now:
We thought it was a funny idea and mocked it up as a joke. But he went with it. And it’s generating a great response.
We’re always reading reports and surveys that tell us Americans are feeling down and out, in a grumpy mood, especially around the holidays. A little lighthearted humor can go a long way. Sometimes advertising can have that power.
Merry Christmas, gang. Keep your dukes up.
If you know someone who’d like these ditties in their inbox every week, have ‘em shoot us an email at darbyo@darbyobrien.com and we’ll add ‘em to the list.